On lifecycle, deliverability, and what we're building.
Long-form posts from the people building Mailapp. No SEO mush, no "ultimate guide"-bait. We post when we have something to say.
We rebuilt the audience CDP in a weekend. Here's why we had to.
Our segments were a static list with extra steps. We tore the whole thing out and started again with a real event stream.
AI that operates, not narrates
Most 'AI in your ESP' is a chatbox that explains your dashboards. That's not interesting. Here's the bar we're holding our assistant to.
Outlook for Windows is still the test that matters
Yes, in 2026. Here's how we render-test every template in our CI, and why we never skipped the fight.
Why our pricing is on the website (and yours should be too)
Hiding pricing behind a sales call is a tax on every prospect. Here's the math.
The lifecycle stack: how we'd build it from scratch in 2026
If you were starting a new SaaS today, what would your email + lifecycle stack look like? Here's our opinionated take.
What the CMO actually asks: a tour of our reporting suite
Cohorts, revenue per send, retention. The reports that survive a board meeting.
Get the long form once a week. No marketing-mush.
Our long-form posts, plus a 3-line summary of the changelog. One email a week, Friday morning your time.