Every change, dated and signed.

The AI assistant moved from suggestion-only to taking action with approval. Ask it to draft a segment, build an automation, or rewrite a subject line — every change is staged, diffed, and one-click approve.

Audit log records the input, output, and approver for each AI action. Every state transition is replayable and revertible.

Voice and tone training is now opt-in and trained only on campaigns you explicitly pin.

Windowed counts and sums (last 7d, 30d, all-time) update sub-second when a new event lands.

New SQL expression escape hatch — write a one-liner against your event stream and it becomes a property.

Profiles page now lists every computed property used by any automation referencing the contact.

Skills-based and round-robin assignment with snooze rerouting.

Per-tag SLAs track time-to-first-response and time-to-resolve.

Better classification of OOO replies — false-positive rate down 71% on Gmail.

Drop any event into the cohort builder and get retention or activation curves.

First-touch, last-touch, time-decay, and a custom attribution model — compare side-by-side.

Custom reports now support SQL with autocomplete on your live schema.

Re-architected the audience CDP for low-latency segments. p99 segment evaluation now under 35ms across 100M contacts.

Rewrote the campaign editor on a deterministic block model — fewer drag glitches, real undo/redo, code escape hatch.

New approvals model with required reviewers and version diff. SOX-friendly audit trail by default.

Pull data from Google Postmaster Tools and Yahoo Sender Hub into your dashboard, alongside Mailapp's own scoring.

Auto-DNS now suggests p=quarantine after 30 days of all-pass DMARC reports.

Native Attio integration: bi-directional sync of People and Companies, with automation triggers on Attio events.

Mailapp is now exposed as an MCP server — plug it into Claude, Cursor, or your own agent.

First-class Cursor template editing with autocomplete on your live schema.

Brand tokens drive type, colour, and spacing. Change one variable, every template updates.

New library and history with side-by-side visual diff between versions.

Outlook for Windows render tests baked into CI for every template.

Logic-jump wizards with file uploads, calendar pickers, and conditional fields.

Exit-intent triggers with scroll, time, and identified-vs-anon targeting.

Inherit your site's CSS or design from scratch in our block editor.

HIPAA Business Associate Agreement available on Enterprise plans.

EU data residency in eu-west-1 with strict isolation. Sub-processor list expanded.

SCIM provisioning for Okta, Entra, and OneLogin now generally available.